What is SEO? And Why Do Active, Up To Date Listings Matter More Than Ever?

Written By Ryan Prutsman

Why do listings and reviews matter more than ever? The answer is SEO, Search Everywhere Optimization. Customers don’t just find you on Google. They’re checking Apple Maps, Yelp, Bing, Facebook, and even asking their Amazon Alexa (“Hey Alexa, who’s the best chiropractors near me?”) — and if your listings aren’t accurate and active, you lose trust and visibility instantly. 8-Ball saves you time and ensures your profiles and reviews fuel both visibility and credibility, so you show up where it matters — including AI search and Voice Search.

When your business information is consistent across major directories — like Apple Maps, Bing, Yelp, Facebook, Yellow Pages, and the BBB — you create a foundation of trust. Customers rely on these platforms to decide who to call, and AI tools like ChatGPT, Google’s AI Mode, Perplexity, and Gemini pull from them when recommending businesses.

That’s where 8-Ball comes in. I handle the details: optimizing listings, keeping them up to date, ensuring detailed 5-star reviews are coming in, and both negative and positive reviews are managed professionally. The result? Stronger trust signals, better local rankings, and more visibility when people search online.

Instead of spending hours trying to manage listings yourself, I save you time and use proven strategies to make your profiles work harder for your business. You don't just want to be found. You want to be everywhere your customers are searching, and everywhere AI learns. Here is how it works:

Let's Talk, I Need Help With This
local SEO listings

Optimize and keep your listings fresh.

By optimizing these listings, & keeping them up to date,…

5-star google review

Collect meaningful, detailed 5-star reviews.

and ensuring detailed 5-star reviews are coming in and managed professionally -…

LLMs and AI Search companies

Stronger trust signals, better local rankings, and more visibility.

will lead to stronger trust signals, better local rankings, and more visibility when people search anywhere online.

Let's Talk, I Need Help With This
Ryan Prutsman

I’m Ryan Prutsman, founder of 8-Ball Consulting.

For nearly seven years, I led marketing, SEO, and online reputation management for a growing, multi-location healthcare practice. I saw firsthand how the right strategy — consistently applied — drives real business growth.

To build on that experience, I completed a 180-hour Digital Marketing Boot Camp through the University of Denver, sharpening my skills across search, analytics, and digital strategy.

Today, I help small businesses across the U.S. stay competitive in an AI-driven world by focusing on what I call Search Everywhere Optimization (SEO) and Online Reputation Management (ORM). My goal is to make sure great businesses aren’t overlooked — by search engines or by people.

When I’m not working, I’m usually outdoors — snowboarding, mountain biking, doing yoga, or spending time with my adorable & fearless Pit Bull, Poppy.

https://8-ballconsulting.com
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